|Start-up Marketing is Survival Marketing
As a start-up, you need a few key elements from your marketing:
- A sharp-shooting client acquisition strategy that identifies the early adopters well
- A Go-to-market plan that takes into account budgetary constraints and woeks innovatively to counter these.
- A team that understands the internal dynamics of a start-up environment and its challenges.
At Altius, we don’t ask for unlimited resources to execute a dream plan. Instead, we work with the ‘here and now’ to create marketing plans that take you closer to scalability, in the fastest time possible.
We call ourselves ‘practical innovators’ who understand the start-up environment and the flexible, aggressive and creative marketing it needs.
Altius Marketing for Start-ups : While we work with firms of all sizes, our services are customized to suit the different needs of start-ups.
Planning : Our Planning services include Market Research, Market Sizing, Marketing Strategy and Resource Allocation & Budgeting.
For start-ups, this translates into : Market research and sizing focused on activation (for e.g. using research to set actionable goals and reach low-hanging fruit)
Marketing Strategy that takes into account short-term as well as long-term needs and Resource Allocation & Budgeting support to identify the most relevant marketing activities and costing elements that can help things get done more efficiently.
Activation : Our Activation services include Go-to-market Plan Roll-out, Communications design and delivery, Innovations and Media planning.
For start-ups, this translates into : Robust Go-to-market plans that work in a sequential manner, beginning with early adopters and moving on to other audiences at a well-chosen time Innovative and cost- effective communications design, delivery and media planning
Audit : While marketing audits may not be as critical for early-stage start-ups, we monitor your marketing plan and collaterals at a broad level to ensure a good fit with key objectives and timelines.
Summary paragraph :
Some start-ups need assistance with the entire marketing effort. Others only need help on a campaign to reach a new segment. Some start-ups prepare detailed marketing and go-to-market plans before they start. Others plan as they go. Whatever be your scope and style, you need a marketing team that will make things happen. In simple words – get customers to understand why your product serves them the best and pay for it. At Altius, that’s what we do.